Survival Games Thrive on Android in the UK: Q1 2021 Insights

The first quarter of 2021 has been an eventful period for survival games on the Android platform in the United Kingdom. Sensor Tower's data provides us with a glimpse into the performance of the top five survival games during this time. Here's how they stacked up.

Last Day on Earth: Survival

Developed by KEFIR, this game saw a decrease in revenue from 30 thousand in the last week of December 2020 to about 15 thousand by the end of March 2021. Downloads began at nearly 3 thousand and dipped to approximately 1 thousand by the end of Q1, while weekly active users dropped from 14 thousand to just over 10 thousand.

Identity V

NetEase Games' Identity V experienced a revenue drop, starting at 9 thousand and descending to around 6 thousand. Downloads decreased from over 700 to approximately 600, with a slight uptick in the final week. Weekly active users showed resilience, starting at around 4 thousand and growing to over 4 thousand by the quarter's close.

Frostborn: Action RPG

Another KEFIR title, Frostborn: Action RPG, saw its revenue fluctuate, peaking at nearly 7 thousand in February before settling at about 6 thousand. The game's downloads had a high in February at close to 5 thousand, but ended the quarter around 1 thousand. Active users saw a significant rise from 2 thousand to 6 thousand, eventually declining to around 3 thousand.

Westland Survival: Cowboy Game

Published by Helio Games, Westland Survival's revenue began at 2 thousand and showed growth, reaching 3 thousand. Downloads started strong at over 1 thousand and saw a peak of nearly 2 thousand before closing the quarter at under 1 thousand. Active users experienced a climb from 9 thousand to over 11 thousand but decreased to roughly 8 thousand by the end of March.

Dawn of Zombies: Survival Game

From Royal Ark, Dawn of Zombies began the quarter with a revenue of 3 thousand and saw a slight increase to around the same. Downloads started at under 600 and saw a peak of over 800, then ended the quarter at around 400. Weekly active users peaked at over 1 thousand but fell to just under 700 by the quarter's end.

It's clear that while some games have seen a decrease in certain metrics, the survival game category remains dynamic. For more detailed insights and data on the performance of these and other mobile games, Sensor Tower's platform is the go-to resource.